Dedicated to delivering excellence

Everyone has a story. Here is ours.


International Applications Company Limited (IACO) emerged in 2016, born from a strategic partnership between the BinDawood Group and visionary entrepreneur Majed Al Tahan. This collaboration was aimed at supporting the launch, operations, and delivery of the Danube Online business, a pioneering e-commerce platform for grocery shopping that spans across the Kingdom of Saudi Arabia (KSA) and Bahrain. With a mission to revolutionize the e-commerce landscape, IACO quickly established itself as a cornerstone of innovation and efficiency in the digital marketplace.

Founding Purpose

The inception of IACO was driven by the need to fill a critical gap in the e-commerce sector, particularly in the grocery segment. By leveraging the strengths of both BinDawood and Majed Al Tahan, IACO was able to provide a robust support system for Danube Online, ensuring a seamless and efficient online shopping experience for customers. This initiative not only set a new standard for e-commerce in the region but also demonstrated the potential for digital platforms to transform traditional retail models.


Within a year of its founding, IACO played a pivotal role in the success of Danube Online, contributing to its recognition as ‘Retail Technology of the Year’ in 2017. This accolade was a testament to the innovative approach and technological prowess that IACO brought to the e-commerce domain, highlighting its ability to deliver outstanding results in a competitive market.

Expansion and Services

  • Technology Solutions: Providing state-of-the-art e-commerce platforms, mobile applications, and digital transformation strategies to enhance online presence and sales.
  • Last Mile Delivery: Ensuring timely and reliable delivery of products to customers’ doorsteps, optimizing logistics, and improving customer satisfaction.
  • Call Center Services: Offering professional customer support services, including order management, customer inquiries, and after-sales support to enhance the shopping experience.
  • Data Warehousing: Implementing advanced data storage and analysis solutions to help businesses leverage their data for strategic decision-making and personalized customer engagement.

Since its foundation, IACO has been at the forefront of e-commerce innovation, driving growth and efficiency for businesses in KSA and Bahrain. Through its partnership with BinDawood and under the leadership of Majed Al Tahan, IACO continues to redefine the e-commerce landscape, offering unparalleled support and services to companies looking to thrive in the digital marketplace.

Our Core Values

Our culture is built around five key attributes that differentiate us from our competition.


We are intensely enthusiastic about providing a superior experience.


We are polite and kind to one another, even when it gets tough.


We are empowered to do our jobs and work towards a common goal.


We work as a team and trust each other to create a seamless experience.

A team built on experience

We’re continuing to build our network nationally, bringing together a vibrant team with best-in-class service and technical skills alike. With more than 800 employees across the US, our team is growing fast.

Meet the leader


Founder & CEO

Majed M. Al Tahan is an award-winning entrepreneur and young e-commerce leader in the Kingdom of Saudi Arabia with a great passion to impact the apps market.
A first mover in the Kingdom to tackle the e-commerce grocery space, from an early age, he was eager to build his own businesses and take the entrepreneurial plunge. After graduating university with an architecture degree, he started working as a real estate developer working with some of the biggest names in the industry. During this period of six years, he continued developing ideas for his next business move.
Majed recognized that e-commerce was the missing element in the Saudi commerce landscape at the time and he grabbed the opportunity to begin his journey to build the first ever online service for grocery shopping in the Kingdom with the BinDawood group. In 2016, he co-founded Danube Online and founded AYM Commerce as the platform to power the technology needed to revolutionize the Middle East’s e-commerce space. Within one year of launch, Danube Online and the Danube App had redefined the grocery retail landscape in Saudi Arabia and won ‘Retail Technology of the Year” award at the Seamless Awards, 2017, where AYM Commerce was also named ‘Start Up of the Year’. Majed’s accomplishments were recognized as a contender for the “Digital Leader of the Year Award’.
Majed Al Tahan thrives on excellence and believes in people first. Today, at the helm of Danube Online and AYM Commerce, he’s focused on developing the technology behind the e-commerce app and spearheading the transformation of grocery shopping space.

Contact us

Connect with IACO for Tailored E-Commerce Solutions

Unlock the potential of your e-commerce venture with IACO’s comprehensive support. We’re dedicated to assisting you with any inquiries and guiding you through our range of services to find the perfect fit for your business needs.

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