Majed M. AlTahan is a Saudi entrepreneur and investor who pioneered large-scale digital grocery and retail infrastructure in the Kingdom of Saudi Arabia. His work focuses on building scalable digital platforms that support long-term consumer behaviour change and national retail transformation.

Majed is the Founder and CEO of IACo (International Applications Company), a digital transformation and commerce infrastructure company. He played a foundational role in launching Saudi Arabia’s first scaled online grocery service in 2016, Danube Online, in partnership with BinDawood Holding, the Kingdom’s leading food retailer. IACo develops and operates the e-commerce platforms for Danube and BinDawood. BinDawood Holding later acquired a 62% stake in the company.

Under Majed’s leadership, IACo is developing next-generation retail and fulfilment infrastructure to enable automated, omnichannel commerce across major Saudi cities, supporting the continued evolution of grocery, last-mile delivery, and data-driven retail in the Kingdom and the wider Middle East region.

Beyond retail, Majed serves as Executive Director of AlTahan Investments, through which he focuses on scalable, technology-enabled businesses addressing structural gaps in consumer services across the region. He has led or supported venture funding for more than 40 companies spanning fintech, healthcare, food, sports technology, and media.

Earlier in his career, Majed co-founded Danube Online and founded AYM Commerce, where he led the development of large-scale digital and loyalty platforms, including the Mobily Neqaty Rewards Program and the Pampers Club Loyalty Program in partnership with Procter & Gamble.

Majed’s work has been recognised with multiple industry awards, including Young CEO of the Year at the Saudi Top Achiever Awards, Digital Leader of the Year at the Seamless Middle East Awards (2019), and Retail Icon at the Retail Middle East Awards (2023). He is a frequent speaker at leading regional and international forums, including the Future Investment Initiative (FII) and Horasis, where he speaks on digital commerce, investment, and the future of retail in emerging markets.